Who we are

Flora and Flame was born from a deep love of beauty, craftsmanship, and the timeless romance of Italian living.

Founded by Beth Waterman, a seasoned wedding florist, event designer, and former professional photographer, the brand began with a single passion: creating unforgettable moments through florals. After years of designing weddings that celebrated love stories in their most beautiful form, Beth wanted to bring that same quiet luxury and artistry into everyday life.

What started as a floral design studio has blossomed into a retail experience where flowers and fragrance meet intentional living. Every corner of Flora and Flame is inspired by Beth’s Italian heritage, her love of old-world elegance, and her belief that beauty belongs not just on wedding days, but in the quiet moments at home.

From hand-selected blooms and DIY bridal floral packages to custom-scented candle sand and hands-on workshops, each offering is designed to inspire connection, creativity, and joy.

Flora and Flame isn’t just a store — it’s a love story. A story of petals and flame, of moments that linger, and of living beautifully in every season..